Serena Boutiques is a family-owned, Irish business providing an extensive range of women’s fashion labels, shoes and accessories. Established for over 25 years, Serena Boutiques offer some of the most coveted international labels including Marc cain, Marc O’Polo, Second Female, French Connection and Elisa Cavaletti as well as shoes and accessories labels such as Ash, Hogl, Kendall and Kylie, Guess and Marco Moreo. As an Irish business, we also like to promote Irish labels such as FeeG, Aiden Bodkin and Canopi.

We seek to constantly acquire new labels, most recently Elle Sport, Freddy Jeans, Lodi and Ania Schierholt, to ensure our customers are provided with the best clothing, footwear and accessories that fashion has to offer. Our boutiques are located in Sandymount, Blackrock and Carlow, with friendly, helpful staff on hand to aid you in finding that perfect look. Combined with our beautiful collections and unique, relaxed setting, Serena Boutiques guarantees to be a place where you can always find an outfit for any occasion. From on-trend every day looks such as athlesuire or ‘desk-to-dinner’ looks, to eye-catching occasion wear, Serena Boutique promises to provide quality and comfort that helps you to exude your personal style.

Please enjoy browsing our site, Facebook, Twitter and Instagram pages for a selection of our brands and call in-store to view the full range. For any further queries see our store contact details below.


Serena Boutiques - Sandymount Road D4

Serena Boutiques,
Sandymount Road
Dublin 4

Opening hours:
Monday 10am – 6pm
Tuesday 10am – 6pm
Wednesday 10am – 6pm
Thursday 10am – 7pm
Friday 10am – 7pm
Saturday 10am – 6pm
Sunday 12pm – 5pm

Phone: 01-667 6108

Serena Boutiques - Frascati Shopping Centre Blackrock, Co Dublin

Serena Boutique
Frascati Shopping Centre
Blackrock, Co. Dublin

Opening hours:
Monday 9.30am – 6pm
Tuesday 9.30am – 6pm
Wednesday 9.30am – 6pm
Thursday 9.30am – 6pm
Friday 9.30am – 6pm
Saturday 9.30am – 6pm
Sunday – closed

Phone: 01-278 1050

Serena Boutiques Superquinn, Carlow Town, Co. Carlow

Serena Boutique Superquinn
Carlow Town
Co. Carlow

Opening hours:
Mon 9.30am – 6pm
Tuesday 9.30am – 6pm
Wednesday 9.30am – 6pm
Thursday 9:30am – 7pm
Friday 9.30am – 7pm
Saturday 10am – 6pm
Sunday – closed

Phone: 05-9914 3360

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